Marketing Online in 2016

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7 Digital-Marketing Predictions You Need to Keep Your Eye On

Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to always be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new calendar year that puts things in perspective. As we are getting comfortable with 2016, you should be aware of a few things.

1. Video advertising to kick into high gear

Everywhere you look, video is on the rise. Every single day, people watch hundreds of millions of hours of YouTube videos. Facebook is already heavily invested in video advertising. Bing offers advertisers video options. And finally, Google may be preparing to get involved with in-SERP video advertising features.

Related: How to Overcome the ‘One-Size-Fits-All’ Marketing Trap
All of these things mean that video advertising is on the rise. In 2016, expect to see even more dollars spent on video advertising. As a marketer, you can no longer ignore this medium. It’s now an integral component of successful digital-marketing strategies in all industries.

2. Live-streaming social platforms rise to the top

Last year, live-streaming social media platforms were birthed. It started with Meerkat being unveiled during March’s SXSW in Austin, Texas. Soon thereafter, Twitter revealed that it had been working on a similar platform known as Periscope. Ever since, the two have been battling it out for supremacy — with Periscope being the clear winner at this point. Read the full article here…

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