We all know the importance of customers reviews online, and the benefits of maintaining a positive reputation. There are many resources online to find more information, however, the article below offers some great insight.
7 Tips for Listening–and Responding–to Your Customers
Online reviews can make or break a business. Here’s how to take your customers’ input–whether positive or negative–and turn it into an asset.
Online reviews can make or break your business.
If you don’t believe me, consider this: 88 percent of U.S. consumers read reviews posted on sites like Yelp, TripAdvisor, Google, and Facebook in order to determine whether a local business is good or not. Moreover, 74 percent read anywhere between 2 to 10 online reviews before making a purchase decision. Reviews also inspire twice as much trust as social media likes, tweets, or follower counts; and, 4 out of 5 times, a consumer will reverse a purchase decision after reading a negative online review.
For any business owner, it can be a scary thought that reviews can so significantly affect one’s reputation. But responding to a review can be equally powerful. A response to a bad review can protect online business reputation and minimize the review’s negative impact, while a response to a five-star review can reinforce customer satisfaction and drive positive word of mouth.
Looking for ways to respond effectively to online customer reviews? Here are some tips and tricks to help you get started. Read full article here…
As you can read from the above article, there are many steps that you can take to ensure a smooth experience with your customers. And always keep in mind that monitoring of your online reviews are equally important!
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